Digital Indy offers comprehensive website analytics services to measure all of your digital marketing channels. From Google Analytics implementation to regular reporting to testing and optimization - you'll have the measurement and guidance to continually improve upon your digital marketing efforts.
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Reach out to see how my services can help you take digital marketing to the next level
Website Analytics
You want a clear understanding of what your digital marketing means without all of the heavy lifting. Comprehensive digital analysis solutions include: Marketing Channel & Source Analysis, Campaign Analysis, Customer Segmentation, Benchmarking and much more. Get comprehensive analysis on all your digital marketing efforts to help you connect to customers effectively.
Data Visualization
A picture is worth a thousand words. Great data visualization sketches a story for your key stakeholders and clients to gain support and buy-in on your recommendations. Data visualization services range from better charts, pivots & graphs in Excel to clear, easy-to understand dashboards, reports and data stories in Tableau as well as online report building in Google's Data Studio.
Marketing Research
Figuring out where to start often begins with understanding what is going on in your industry and with your competitors. It's quicker to build something that works based on what has been proven out. Digital Indy digs into competitor and industry best practices through a variety of marketing intelligence tools to get the answers to questions that are holding your business back.
Web Analytics Testing
Digital marketing is constantly changing and so are the needs of your customers. Your digital marketing strategy must be iterative and flexible to stay ahead of your competitors and in front of your customers. Leverage A/B testing, pre/post and other conversion optimization tactics to keep your performance trending in a positive direction.
Analytics Tagging
In order to know where you need to go, you need a firm understanding of where you are at. Measurement is crucial to building a successful digital marketing strategy. Get help with setting up Google Analytics, campaign parameters, Google Tag Manager and more. Let's start with your KPIs and develop your digital measurement strategy.
Consulting & Mentoring
I love helping others better understand digital marketing and analysis through teaching. I share my experiences of what has worked in the past and best practices for those that need consultative guidance. I also provide hands-on learning for those entering digital marketing or analysis. My hope is to help anyone on this path be inspired and confident in their work.